TS4B is an expert in both website optimisation and marketing. This combined knowledge facilitates market access to your company. A search engine optimisation and marketing campaign is a very cost-effective way of reaching your target markets.
What is search engine optimisation?
search engine optimisation (also called SEO or web positioning) describes the process by which websites are enhanced to achieve good results in search engines and web directories.
'Good results' generally means that your site appears in the first page, or top 30, of the list of websites returned by a search engine for a particular word or phrase search.
The optimisation process looks at factors such as keyword focus, page content, headings and titles, page code (META tags), page format and website popularity, and determines a site configuration and submission strategy to maximise your chances of being highly placed in search engine and directory listings for selected key phrases.
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Q: Why do I need it?
A: Your customers use search engines more than any other method to locate websites (81% of web users according to Forrester's 'UK Internet User Monitor' 2000).
A: Good positioning in the search engines and directories will DRAMATICALLY INCREASE your visitor traffic.
A: Optimising for the best search engine positions will be the most important - and the most cost-effective - marketing investment you make in your site.
Note that unlike some search engine optimisation companies, TS4B does NOT employ any techniques which may be
perceived as attempts to 'spam' or subvert a search engine index, such as invisible text, keyword stuffing, page cloaking or multiple submissions.
TS4B relies on sound content, page and site construction to create websites, which are easily indexed by the search engines, of genuine relevance for searchers, and which attract increased traffic and hence new business for clients.
Below are lists of search engines and directories that can be influenced by optimisation, between them they account for 90% of all Internet searches.
International Resources
Alltheweb
AltaVista
AOL
DMOZ
Excite
Google
Overture
LookSmart
HotBot
Lycos
MSN
Webcrawler
Yahoo!
UK Search Resources
192Directory
AltaVista UK
AOL UK
Ask UK
Freeserve
Google UK
Overture UK
LookSmart UK
HotBot/Lycos UK
Lycos UK
MSN UK
Searchgate
UKPlus
Yahoo! UK













