In order for your site to appear in the first page or two of search engine searches your site will need to be not only listed with the search engines but you will also need the following services to be performed:-
These services are just part of the overall search engine marketing campaign.
search engine placement
Which search engines should we target, the answer is all of them. It is important to understand which search engines will yield the majority of results. Comscore provides figures that give us a better understanding of the % of searches performed by each search engine.
web search engines
Google
http://www.google.com
Yahoo
http://www.yahoo.com
Ask Jeeves
http://www.askjeeves.com
AllTheWeb.com
http://www.alltheweb.com
AOL Search
http://search.aol.com/ (external)
HotBot
http://www.hotbot.com
Teoma
http://www.teoma.com
AltaVista
http://www.altavista.com
Gigablast
http://www.gigablast.com
LookSmart
http://www.looksmart.com
Lycos
http://www.lycos.com
MSN Search
http://search.msn.com
Netscape Search
http://search.netscape.com
Open Directory
http://dmoz.org/
search engine positioning
It is important to understand the relationships between all the search engines so as resources are not duplicated. Also remember each search engine that you want to appear highly in should be targeted separately as keywords that are highly competitive in Google might be underutilised in say Yahoo. Each search engine employs different ways to determine which website should appear prominently.
search engine ranking
Once search engine placement and search engine positioning have been completed we need to actively pursue search engine ranking as part of the overall search engine marketing campaign.
Your search engine ranking might start relatively low say in the first 10 pages, it's then up to us to move your website further up until you reach a prominent first page position and then maintain that position for you.
Remember it's our job to get you more search engine traffic, higher search engine ranks, improved search engine placement, better search engine placement and better search engine ranks.
